Supercharge Your Amazon Sales with Proven PPC Ad Strategies
PPC Makes or Breaks Your Amazon Business.
3 to 5x Your Sales Profitably Through Our Team of PPC Wizards schedule Your Free Consultation Get the Help You Need to Scale Fast with FBA University's Ad Experts
We're not merely service providers; we're seasoned Amazon sellers who have scaled the heights to seven-figure sales. Our mission? To propel your brand to market leadership, unlocking the full spectrum of its potential.
Stand Out in the Crowd Your Brand Deserves the Spotlight
In Amazon’s hyper-competitive environment, an effective PPC strategy isn't just a nice-to-have.
it's a must-have. You're aware of this need. But are you leveraging your PPC ads to their fullest potential? If not, you're leaving money on the table. We’re here to change that. Lower Your ACOS + Drive More Organic Sales
Our overarching goal is to lower your ACOS whilst increasing both your sponsored and organic sales.
Let us take the reins, giving you the peace of mind with our all encompassing PPC Management services. Proven Track Record & Outstanding ROI We Deliver on Our Commitments
What makes us the ideal partner for your Amazon journey? It's simple. We've walked in your shoes, braved the challenges, decoded the secrets of success, and emerged victorious with seven-figure sales. Our hands-on experience and proven results position us to generate exceptional ROI for your brand.
Our work with Mfacoy has yielded impressive results, demonstrating the impact of our collaboration. Here are some key numbers that showcase the success we've achieved together in the last 90 days of us working together:
Ready to redefine your Amazon success story?
Contact our team today for a complimentary consultation.
Experience the transformative impact we can bring to your brand. Frequently asked Questions What Countries do you Operate in? Answer: We operate in all major Amazon marketplaces: USA, Canada, UK and Australia. Answer: Our pricing is competitive and it is unique for each business that we work with. We don’t price per SKU sold on Amazon, but we bucket our pricing structure. We have a flat price based on the SKUs you have (E.g. <5 SKUs, 5-10 SKUs, 10-15 SKUs, 15- 20 SKUs, 20+ SKUs…) We also offer additional packages, which can be discussed on our discovery call. What Different Payment Tenures do You Offer? Answer: We have flexible payment plans for our customers. You can make payments on a monthly rolling basis, and we offer package discounts for 3,6 and 12 month purchases. Do You Use Automated AI Software? Answer: No! We have a fully staffed PPC management team comprised of real humans (no AI) who are trained in managing our client’s PPC campaigns. Whilst AI software can be great, we don’t believe it operates at a high enough level just yet, to see the results that clients want. AI also struggles to react quick enough to a change / opportunity in PPC advertising, whilst our teams can quickly capitalize on market trends and events to reduce ACOS and improve ROAS. What’s the Minimum AD Spend to Work With Us? Answer: The minimum ad spend per month is $1,000 to start working with us. The reason we have this requirement is that we want to work with brands who are already selling on Amazon and have businesses that are using the PPC platform. In special circumstances, we can work with new brands who haven’t yet begun selling on Amazon, but it has to make sense, and we want to ensure that you will be making a net profit (minus our fees). We can discuss this further on a discovery call. What Kind of Reports Will I Get? Answer: You will be assigned an account manager, who will become your main point of contact for everything account level PPC related. You’ll receive Weekly and Monthly hand written reports showcasing your main metrics (Organic and Sponsored Sales, Conversion rate, AcOS, TaCOS etc…). You can reach your account manager via email or booked Zoom call to go over anything account related during the duration of your package.
What are Total ACoS and how do they differ from regular ACoS? Am I looking at the wrong KPIs?
Answer: As you know, ACoS is calculated by dividing the total spend by attributed sales. As digital agency specialized in Amazon marketing we look at your Amazon Seller marketing data and calculate blended ACoS by dividing your ad spend by your total revenue. Your Total ACoS or TACoS takes into account the additional revenue made through organic sales, which is important to consider when analyzing the true effectiveness of your Amazon ads. ACoS is a tough metric to set as a baseline because CPCs and conversion rates vary widely, but a TACoS (ad spend / total topline) of 15% in sales growth mode is great and then ~7% as “maintenance and monetization” is also great.
I know my Amazon business needs help, but I’m not sure how to execute. Does your team provide education for Amazon PPC?
Answer: Being well-versed in Amazon-specialized marketing, we are not only great at providing advanced strategy and high-quality execution, we also provide any training and research your team is interested in regarding our processes. We create personal videos and a variety of in-house training tools to create informational how-to guides to provide educational support that you can then repurpose for your internal team’s needs. We are as hands-on or hands-off as you prefer. Our team is here to build win-win partnerships.
What are the different ways to advertise on Amazon?
Answer: There are several: Sponsored Products – PPC – Auto Similar to Google Shopping ads, this analyzes your listing’s content and automatically places the product where the algorithm thinks it will sell, optimizes based on conversion rate. These appear identically to regular product listings, except that they say “sponsored” underneath them. Sponsored Products – PPC – Manual This gives you control over keyword-specific targeting but is also controlled by an invisible quality score determined by Amazon. In other words, you have to optimize your listing’s content for keywords, you have to make sales on those keywords, and then the more sales you make for those keywords, the more often Amazon will show your listing to that keyword’s traffic combined with your maximum bid. There is broad, phrase & exact match, and further control by up/down bidding for certain placements. Sponsored Brands – PPC This allows you to target specific keywords and display a banner ad across the top of the screen that can show a specific number of products and some text, and points to your Amazon storefront. These are great from a branding perspective because they give you a chance to actually control your creative, and direct the customer’s experience via the storefront. They are manually targeted and also have broad, phrase & exact match. The quality score is less relevant than with sponsored products. Coupons If your coupon offer is compelling enough to get picked up by amazon.com/coupons you will receive a huge spike in traffic. Coupons can be configured in a variety of formats and are good practice because they give you the listing a little badge with the percentage or amount saved on the sale. Promotions This is where you can promote bundle deals, like “mix and match” – save 10% when you buy 2, BOGOs that kind of thing. Third-party advertising We also have strategies to boost your page’s rank and velocity by leading nurtured traffic from other sources, like Facebook & Instagram. These nurturing funnels may be part of the strategy if we decide we want to focus more on Amazon than on other sales channels or conduct split tests on their viability. Prime-exclusive discounts As Amazon tries to offer Prime Members more and more value, they have added this feature to advertising, very similar to coupons except that they are more likely to be featured on anything Amazon is doing regarding Prime Day, Prime Coupons pages or other related activities DSP Amazon’s Demand-Side Program (DSP) is their display advertising platform for Amazon owned platforms and display networks. DSP is currently only available through Amazon for companies willing to spend $35,000. Other There are other methods like Lightning Deals, Early Reviewer Programs, Affiliate Partnerships etc but the primary components we use are listed here. What do they cost? PPC bids vary by product category, search term competitiveness etc. We generally see anywhere between $0.50-3.00 per click. Coupons & promotions only cost as much as your offer does, plus a $0.60 fee Amazon charges for Coupon clips (when users click a checkbox that solidifies that the coupon will be applied to the purchase) How do they relate to traffic? (i.e. x type of add = this much traffic) This completely depends on the search term volume, product fit, clickthrough rate, competitiveness of the market, etc. We generally see Sponsored Product ads as the primary drivers early on, Coupon-driven traffic is basically a game that Amazon controls exclusively, other types of ads are helpful in increasing your brand glow and awareness on and off of Amazon. Our goal is generally to get from Growth Mode, where we are primarily driving traffic via ads and have a blended ACoS from 20-30%, to ‘post growth mode’ where blended ACoS would shift to 8-10%, at which point we would try to ensure sales velocity is sustained and dial back our paid ads to focus on optimization over time, improving the ratio steadily.
My e-Commerce business is doing well. Do I need to advertise on Amazon even now?
Answer: Having a successful e-commerce business is fantastic, and there’s nothing wrong with working your business that way. However, Amazon makes up 48 percent of all e-commerce sales. It also accounts for 46 percent of all product searches done online. If you’re ready to scale your business, there’s likely a lot of growth potential on Amazon. When you turn to FBA University as a digital agency for Amazon marketing, we’ll help you to grow your business in a holistic manner, ensuring you are still maintaining your brand and company individuality while allowing you to tap into the benefits that Amazon has to offer. Custom marketing strategies across multiple marketplaces like this can help your business to reach more customers and grow your brand. Speak to our Amazon-savvy consultants about how this would work to better your company’s future.
I know Amazon is huge, but as an established brand, what is going to be my ROI by selling on the site? It seems expensive and unnecessary.
Answer: Businesses that utilize Amazon for sales tend to see a significant increase in volume because nearly half of all product searches and online sales come through this one e-commerce site. Considering that, it’s easy to see that being on the site is important. At the same time, you need a sizable ROI. When you work with FBA University as an agency specialized in Amazon marketing, we help reduce how much you spend to get onto the site. We also help you to realize a significant ROI through driving more sales of your product and helping to build your brand. Even if you’re established offline, you also need to consider online brand awareness. This helps ensure a solid ROI is always possible. Speak to consultants who specialized in Amazon marketing today and learn today about the key benefits to your business model.
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